Is Your Shopfront Costing You Customers? Why Appearances Matter in Business A dirty shopfront, faded signage, peeling paint and tired-looking premises could be costing your business more than you realise. Whether you operate a café, retail store, franchise, takeaway outlet or service business, customers form an impression before they even walk through the door. And sometimes, they decide not to walk in at all. First impressions can affect your bottom line Imagine walking past two coffee shops. One has clean windows, fresh paint, modern signage and an inviting entrance. The other has faded signs, dirty windows, worn furniture and [...] READ MORE