Greenfield Franchises – Opportunity or Risk?
Being offered a Greenfield franchise site can sound very exciting. You are getting in at the beginning; there is no previous owner, no old reputation to deal with, and, in many cases, you may be gaining access to a new territory where that franchise brand has never operated before. For some franchise systems, a Greenfield site simply means opening another store in a suburb where the brand is already known. For others, it may mean taking the franchise into a completely new city or region. In some cases, you may even be helping establish a relatively new concept. That can [...] READ MORE
